Manuel Nagel directed the new MINI Cooper 5-Door for a social media campaign by Jung von Matt Switzerland, produced in Munich and Vienna. At the center is Austrian electronic duo Klangkarussell – known for tracks like Sonnentanz – representing an urban lifestyle that fits naturally with the MINI brand.
The campaign features driving scenes at dusk, architectural settings in sunlight and portraits that bring a sense of closeness. Manuel Nagel works with natural light and a clear aesthetic.
“We traveled to Vienna and had the chance to work with Klangkarussell. Thanks guys, it was a real pleasure! Big thanks to the whole crew, Sterntag, and director Klaus Kneist for the trust.” - Manuel Nagel
