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MAX VON TREU photographs the IRIS VON ARNIM Fall 2023 ‘Compelling Cashmere’ campaign
PHOTOGRAPHY · 09.06.2023

MAX VON TREU photographs the IRIS VON ARNIM Fall 2023 ‘Compelling Cashmere’ campaign

Inspired by urban landscapes, the Pre-Fall 2023 collection celebrates the lively IRIS VON ARNIM Spirit. MAX VON TREU photographed the Fall 2023 ‘Compelling Cashmere’ campaign (model: Viviane @Kult, styling: Hannah Godde @Nina Klein, H&M: Jo Paschalis). Digital support and post production came from BLINK IMAGING.

In the collection, knitwear stands for the expression of emotions and energy plus the courage to stand out with attractive opposites: Hand-knit oversized pieces meet midi dresses, tailored pants meet soft doubleface. A color palette of warm neutrals like cinnamon and anthracite are combined with bright honey melon and clear white for an eclectic everyday look.

“I don’t follow every trend. My creations are timeless – each piece is made for a lifetime,” is the credo of designer IRIS VON ARNIM, who has been working with finest quality cashmere for 45 years.

GoSee maxvontreu.com, represented by Kathrin Hohberg.

Credits

Client
Iris von Arnim
Post Production
blink imaging
Hair & Make-up
Jo Paschalis
Model
Viviane @Kult Models
Photographer
Max von Treu

Featuring

About Max von Treu

Max von Treu has a precise but inquisitive approach to photography. His work has a strong sense of storytelling frequently influenced by cinematic references. 

This should come as no surprise as he studied cinematography in London, is still active in the medium and continues to work with moving images alongside his photographic projects. 

In his work, Max manages to capture truth and intimate moments which manifest themselves in very graphical, almost painted compositions. 

Amongst others he has worked for clients such as Vogue Ukraine, Puss Puss, mytheresa, Marc O Polo, someday, Hugo Boss.

GoSee : maxvontreu.com

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