Matthias ALETSEE photographed the latest CARITAS care campaign to kick off the expo: For the leading trade fair for geriatric care in Nuremberg, Caritas Munich & Freising made an appearance with a new look and new campaign for care products. Large portrait photos of the elderly combined with bold attitude statements of the brand make for a modern campaign full of impact.
Creative Director was Marc Zinser, post production was taken care of by Matthias in-house (hair & makeup: Tina Maucher, styling: Julia Jockisch, modeling agency: Zimt Casting & ZAV, studio: Isartalstudio).
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