Matthew Jones created the latest campaign imagery for FIREFLY in Shanghai. The new electric mobility brand is part of Chinese manufacturer NIO and enters the international market for compact premium electric vehicles with its first model.
Shot in a studio setting in Shanghai, the campaign combines lifestyle aesthetics with FIREFLY's distinctive graphic design, presented through a contemporary editorial lens. Following its launch in China, the brand is set to expand into international markets.
Working at the intersection of automotive, fashion and lifestyle, Matthew Jones brings a modern editorial perspective to automotive photography, giving his campaigns a distinctive visual signature.