MASTERCARD MUSIC is a project in which artists representing various genres of the music scene are invited to cooperate so they can prove that music really can connect people. And each time, songs are made that show with their sound that this common passion knows no boundaries.
Invited this year were Pezet and Natalia Szroeder. Paweł Kapliński, or rather Jan Paweł Kapliński, aka Pezet (* 18 April, 1980, in Warsaw), is a Polish Rapper and television personality as well as a member of the duo Flame 81. Natalia Weronika Szroeder is a Polish singer-songwriter and TV presenter. She is known above all from her collaborations with the rapper Liber, with whom she performed on his songs ‘Wszystkiego na raz’ and ‘Nie patrzę w dół’ in 2013.
For the accompanying campaign, the two artists were photographed by PAWEL FABJANSKI.
The result of the cooperation is the single ‘One World’. The agency McCANN was responsible for both the strategy and the creative concept across all media channels and for realizing the campaign. The agency high& was commissioned to coordinate the cooperation for the music production as well as among the artists.
As part of the advertising campaign, participants of the Mastercard Priceless Moments program had the chance to take part in an event which took place in Warsaw on 28 September. The campaign was accompanied by a 15-second spot on TV channels of the TVN Group and Polsat, in movie theaters and on social media.
GoSee : priceless.com & fabjanski.com
