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MARCUS PHILIPP SAUER : #untaggabble – the new AUDI Q2, a real character – photographer Philipp und Keuntje in South Africa
ADVERTISING · 02.05.2016

MARCUS PHILIPP SAUER : #untaggabble – the new AUDI Q2, a real character – photographer Philipp und Keuntje in South Africa

The new AUDI Q2 is out now – according to the automaker an 'urban model with rough edges, its own individual character and entirely new geometrical style elements. The vehicle is marked by confidence, boasting powerful TFSI and TDI motors with 116 to 190 PS performance and is optionally available with the permanent four-wheel drive quattro system.' Marcus P. SAUER and his team had the honor of staging the new AUDI Q2 in dreamlike Cape Town.

The underlying idea was to leave an honest editorial impression and not have too much straightened out later in post production,' the photographer tells GoSee. Art Direction at Philipp und Keuntje was in the hands of Jessica Gronau. The car will be registered in November under the hashtag #untaggabble since it doesn't fit into just one category...

Production was handled by Tim Michel and Cape Town Productions. CGI and post production were realized by Harvest HH. We have the result plus several making-of impressions here on GoSee.

Credits

Client
Audi
Advertising Agency
Philipp Und Keuntje GmbH
Creative Director
Jessica Gronau
Post Production
Harvest
Location
Südafrika
Photographer
Marcus Philipp Sauer

About Philipp Und Keuntje GmbH

Kommunikation als Manipulation hat ausgedient. Kommunikation der Zukunft muss Orientierung schaffen, Inhalte bieten, Nutzen stiften und das Leben bereichern. Dann werden die Menschen ihr sogar freiwillig Aufmerksamkeit schenken. Wir glauben an die Kraft der Bestimmung. Menschen mit einer Bestimmung besitzen unvergleichliches Charisma. Weil sie ausstrahlen, dass sie eine Mission haben und für ihre Überzeugungen leben. Mit Marken ist es genauso. Erst die Bestimmung gibt der Marke ihre Aura ....  

GoSee : philippundkeuntje.de

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