Saatchi & Saatchi Design London commissioned the transportation photographer for a TOYOTA shoot in Barcelona. He captured the vehicle’s dynamic design in driving and people shots. RTT Munich was in charge of the CGI aspect and Pixco, Antwerp contributed post-production.
TOYOTA’s new Yaris promises to cater to your own individual lifestyle. Its dynamic design with the x-design front makes a big statement and details such as the radiator grill and LED backlights add bold accents to create a distinct look. Check out the impressive results in our selection of photos. In addition Marcus gives us a behind the scenes look of the shoot.
"Most people do not understand a product unless they see it. Now, with the virtual reality products from RTT, we have all possibilities to express every idea –to be understood and to take the right decisions in an extremely effective way.“
Michel SabounéVice-President, Creative Design Centre Sony Ericsson
RTT steht für kreative, faszinierende 3D Visualisierungslösungen, die Produkte informativ in Szene setzen und in Echtzeit erlebbar machen. Das Unternehmen begleitet seine Kunden durch den gesamten Lebenszyklus ihrer Produkte - von der Entwicklung über Design und Marketing bis hin zum Vertrieb.
Das 3D Datenmodell aus der Produktentwicklung dient dabei als Arbeitsgrundlage für alle folgenden Schritte im Produktlebenszyklus, zum Beispiel um schnell computergenerierte, fotorealistische Produktillustrationen für das Marketing oder einen 3D Online-Produktkonfigurator für die Website zu erstellen.
Das Unternehmen wurde 1999 gegründet und hat seinen Hauptsitz in München. Mit rund 500 Mitarbeitern ist RTT an 14 Standorten weltweit präsent.
As a strategic partner and forward thinker, RTT establishes new approaches to product
development and marketing – from individual solutions all the way through to fully
integrated process support. RTT understands 3D visualization not only as a technology, but
as the medium for a new era of interdisciplinary, innovative visual communication.
Creativity, high-end software, and consulting are intelligently combined in order to realize
these ambitions.
RTT is an integrated provider of solutions, and applies 3D visualization as a key technology
for product development and marketing. Efficient communication is of central importance in
this respect, enabling companies to make the right decisions and to promote products early.
From the very start, a single 3D data model is used in the design and development stages.
As soon as the product is signed off, the company has a complete 3D data set available.
Through a highly efficient mechanism, a wide range of marketing and sales tools can be
immediately produced: product images, films, brochures, interactive event applications,
websites, training materials and much more.
GoSee : rtt.ag
