With the latest Winter issue of the SPORT CONRAD catalogue, MANUEL FERRIGATO continued the series for the sports goods retailer now in the sixth production. Since the regulations of the lockdown and bad snow conditions made an extensive outdoor shoot impossible, focus of the production this time was on a studio shoot. Manuel and his team made a virtue out of a necessity: They took the winter simulation to the limits with elaborate snow effects to whet maximum appetite for snow with studio photos. In the dramatic snowy scenery, the models present the winter fashion in iconically staged hero shots.
As in previous years, Panorama Production was in charge of the outdoor production. Responsible for creation was advertising agency NAGEL from Garmisch-Partenkirchen.
Manuel captures genuine expressions of man and nature. Intimate, at times vulnerable portraits, landscapes of liberatory vastness or the intensity of sports unfold a catching power in the almost incidential moments selected in his work. In his photography Manuel plays with the elements of a given moment: The natural light, the atmosphere of a specific place and how both affect the individual in front of the camera. Each picture points beyond itself. It invites the observer to make up a story on his own. Altogether the images testify an inner attitude of humility and enthusiasm for life in all its forms. Originally from South Tyrol, Italy, Manuel is now based in Munich. His work has been published internationally in campaigns, editorials, catalogs and reportages.
GoSee : manuelferrigato.com
