Out of love for the mountains. Felix Neureuther for HYPOVEREINSBANK: Former ski racer Felix Neureuther is the new face of the sustainability communication for HYPOVEREINSBANK. Felix, a child of the mountains himself, calls upon us to preserve nature – what better place to do so than the impressive mountain world of his Bavarian homeland.
In parallel to the film shoot for the TVC, MANUEL FERRIGATO also realized the ad campaign, for which Kolle Rebbe was responsible, and Bonapart Films for the film production. Art Director was Benjamin Allwardt, with Art Buyer Alice Feja.
Manuel captures genuine expressions of man and nature. Intimate, at times vulnerable portraits, landscapes of liberatory vastness or the intensity of sports unfold a catching power in the almost incidential moments selected in his work. In his photography Manuel plays with the elements of a given moment: The natural light, the atmosphere of a specific place and how both affect the individual in front of the camera. Each picture points beyond itself. It invites the observer to make up a story on his own. Altogether the images testify an inner attitude of humility and enthusiasm for life in all its forms. Originally from South Tyrol, Italy, Manuel is now based in Munich. His work has been published internationally in campaigns, editorials, catalogs and reportages.
GoSee : manuelferrigato.com
