For its current campaign 'Your Journey', Munich’s public transport provider MVG commissioned photographer MANUEL FERRIGATO to capture emotional moments that make public transit feel like a natural part of everyday life.
Rather than focusing on the commute itself, the campaign - developed by Jung von Matt - centers on the emotional moment of arrival: whether it’s coming home to family, meeting friends at a favorite bar, or escaping into nature.
Through atmospheric imagery, Ferrigato tells intimate stories from daily life - where stepping off the train means stepping into something personal. The campaign visuals appear throughout the MVG network in Munich, expressing key brand values such as closeness, reliability, and openness.
MVG sees itself as a host for everyone in the city—long-time passengers as well as newcomers. The “Dein Weg” campaign reflects this inclusive mindset with warm, relatable visuals and an emotional tone of voice.
