'Make Fruit Fair!' - the international OXFAM campaign, with photos and film realized by Jens KOCH for M&C Saatchi Berlin

A handful of supermarket chains control the European food market and dictate the prices, environmental and social standards. "Thousands of plantation workers and small farmers suffer from it." Frank Braßel, Assistant Campaign Director from OXFAM Germany tells us. Together with M&C Saatchi Berlin as well as Mücke Media/Kreuzberger Kind, he realized the OXFAM "Make Fruit Fair" campaign with photos and a cinema commercial. "Make Fruit Fair" is the slogan. With this international campaign, Oxfam is active on behalf of the realization of environmental and social standards in the market for tropical fruits. Teaming up with 18 partners from Europe, Colombia, Ecuador, Cameroon, and the Windward Islands, the organization demands fair wages above the poverty line and fair prices, the adherence to work laws and environmental protection. oxfam.de