MAGROUND : MAGROUND X AUDI ACTIVESPHERE – sustainable content creation in the automotive industry on commission for thjnk and HYUNDAI’S fuel cell bus with realistic key visuals by MAGROUND

A fusion of performance, functionality and elegance for a fascinating outdoor adventure: the all-electric AUDI ACTIVESPHERE concept – an inspiration for the future. The cooperation between AUDI, MAGROUND and thjnk demonstrates the potential for sustainable content creation in the automotive industry.

AUDI’s partnership with MAGROUND for the visuals of the AUDI ACTIVESPHERE concept car is another example of their focus on creating visually impressive content while being environmentally responsible. To do so, Audi teamed up with the agency thjnk. The use of high-quality background images and HDR-domes from MAGROUND enabled Audi to avoid resource-heavy shoots on location. The HDR-domes served as a light source and created realistic reflections on the car’s surface, resulting in photorealistic visuals.

Further visuals and details of the AUDI ACTIVESPHERE are available via audi.de/de/brand/de/audi-welt.html.

By using MAGROUND images, HYUNDAI is able to avoid elaborate photo shoots that usually require travel, transportation and setup, and lead to a larger carbon footprint. These panoramic images created specially with HDR simulate realistic lighting conditions and ensure that the marketing visuals reflect the appearance of the bus precisely in various scenarios.

MAGROUND : “The importance of key visuals in marketing: In the highly competitive automotive market, captivating visuals are essential for effective marketing campaigns. Compelling images, 360° experiences, and videos not only attract attention but also communicate the key features and benefits of a product. By leveraging visually appealing content, companies can enhance brand perception, generate interest, and ultimately, drive sales.

Creating realistic key visuals to promote the new bus, Hyundai turned to Maground, the biggest provider of high-quality background images. Maground offers an extensive collection of image content, capturing diverse locations worldwide. These images serve as the perfect backdrop for Hyundai’s marketing visuals, allowing them to create immersive and realistic scenes that resonate with the target audience.”

GoSee maground.com