Ariat was founded as ‘The New Breed of Boot’. Because the equestrian and outdoor brand from California was the first to integrate athletic footwear technology into boots for equestrian athletes.
For ARIAT, Anthony Kurtz photographed the new 2024 campaign, for which he was actively supported by LUNIK. Today, the ARIAT product team builds innovative and award-winning performance products for all types of outdoor and work environments. We have the behind-the-scenes video for you on GoSee.
The company ARIAT, founded in 1993 by the Stanford Business School classmates Beth Cross and Pam Parker, was named after Secretariat, the legendary race horse and winner of the Triple Crown in 1973. His heart was almost three times that of an average thoroughbred. Secretariat is widely considered the greatest racehorse of all time.
While the two founders were working as consultants of Reebok for the firm Bain & Company, they saw an opportunity to apply athletic shoe technology to riding boots. And their sucess has proven them right: Since 2020, Ariat is considered the largest equestrian footwear and apparel company in the world.
GoSee : ariat.com
