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HMS · 07.05.2013

Liganord : LIPTON ICE TEA, FA Shower & Lotion, AIR BERLIN ‘New Business Class’ and Spring/Summer 2013 for HUDSON. Four commercial spots on GoSee

Production company and GoSee member THE MARMALADE booked stylist Shirin ABBAS for the tasty new LIPTON ICE TEA commercial.

They produced the new film for FA Shower & Lotion in sunny Cape Town. Bert KIETZEROW perfected the hair and make-up on set in summery temperatures.

Stylist Sue DIETZ and make-up artist Lena PETERSEN worked on the AIR BERLIN ‘New Business Class’ production. Stefan SCHMID c/o GoSee member DOUBLE T PHOTOGRAPHERS directed the video.

And Tini RATHE (styling) created the Spring/Summer 2013 film for HUDSON in collaboration with director Steffen Hofemann.

Credits

Director
Torsten EICHTEN c/o The Marmalade Creative EffectsTorsten EichtenTryan Georgesteffen hofemann photography, Steffen HofemannStefan SCHMID c/o Double T Photographers
DOP
Lennart Seeburg
Client
Lipton Ice TeaFaHudsonAir Berlin
Usage
Spring / Summer 2013New Business Class
Advertising Agency
adam&eveDDBthjnkOrca im HafenRapp Germany
Styling
Shirin Abbas c/o LiganordTini Rathe c/o LiganordSue Dietz c/o Liganord
Hair
Bert Kietzerow c/o LiganordLena Petersen c/o Liganord
Make-up
Bert Kietzerow c/o LiganordLena Petersen c/o Liganord
Location
Cape Town

About The Marmalade Creative Effects

Our staff is highly experienced in all areas of the art and craft of special effects.

Directors, DoPs, model-makers, mechanical engineers, food stylists, pyrotechnicians, matte painters, fluids specialists, 3D-animators and compositing professionals are working in close collaboration to conceive and perform all that's necessary to yield the highest quality output in the most cost-effective manner.

Our emphasis on a finely tuned interplay of hand-made and computer-based production methods allows us to solve tasks of high complexity and achieve excellent and homogenous results.

Your production is in safe and experienced hands, from the visual conception to the final master.

Our groundbreaking High Speed Motion Control System 'Spike' brings the creative freedom of a moving camera to the world of high speed filming and so enables us to create shots that would be impossible to achieve otherwise.

'Spike' can freely move the camera with unparalleled speed and precision, thereby removing the previously existing creative limitation of having to shoot high speed sequences with a locked camera.

By marrying the hardware of a sturdy and reliable industrial robot to software that was built from the ground up for the demands of motion controlled high speed imaging, we developed a unique system for creating real life camera moves with the ease of use normally associated with 3D Animation.

Exactly repeatable camera moves can be created and modified within a matter of seconds. Using the rich previsualisation features of the system, creative options can be quickly explored on the computer screen and the resulting changes then immediately be performed for real. Additional effects can be triggered in sync with the move, allowing complex effect sequences to be performed.

And of course 'Spike' also is at home at slower speeds, producing dramatic product shots as well as stealthy perspective changes and breathing life into pack shots.

Most projects are shot in
our own 200 sqm studio, which has a fully equipped heavy-duty workshop just next door. Conference rooms and a kitchen are also located in the same building.

This setting has many advantages: We can develop and test complex mechanical setups right where they will be shot later – no need for time-intensive disassembling, reassembling and readjustment.

By having all of our tools and materials next door, we preserve the flexibility to change and fine-tune setups right until and even during shooting.Whenever inspiration strikes, we are prepared to respond.

We preferably use our own PhantomHD digital High-Speed camera
for shooting. The camera is capable of shooting up to 1000 frames per second at HD resolution. Images are captured with a colour resolution of 14 bits per channel. The camera is designed with the optical specifications of traditional 35 mm cameras, so the same lenses can be used to achieve the same depth of field. If necessary, images from this camera can easily be mixed and matched with standard 35 mm footage.

But this camera has several essential advantages over traditional 35 mm high speed cameras. Most importantly, takes can be immediately reviewed in perfect slow motion at full resolution.

No more guessing and waiting for rushes involved. There are no more missed cues, as the camera basically records all the time, and pressing the trigger just tells it to keep what it just recorded. This is tremendously useful in shots with very delicate timings. As there are no moving parts in the camera, there is no need to fixate it in a specific position.

It can be moved around freely during a take, opening up a whole new world of creative possibilities.

GoSee : themarmalade.com

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