"Bangkok felt like the right place to shoot the Volvo EX30. The city has this raw, dense streets, tangled cables, concrete with skyscrapers rising above the disorder. Placing a fully electric car in that environment immediately created an interesting contrast I wanted to explore visually.
This project came together under tighter conditions than expected. A series of unexpected events cut our shooting time short, so most of the images were captured quickly, reacting to the city as it unfolded around us rather than controlling it. In the end, that urgency became part of the story.
To push the contrast further, the two talents were styled in full black and full white like graphic elements moving through the frame against the textures of Bangkok. What interested me most wasn’t showing the car in a polished or futuristic setting, but placing it somewhere alive, imperfect and unpredictable.
Letting the EX30 exist inside the real rhythm of the city gave the project its direction. Personal work like this is always a reminder that limitations often shape the strongest images." Kylian Roger, photographer.
The Volvo EX30 is Volvo Cars' smallest all-electric SUV to date, combining Scandinavian design with modern electric mobility. This compact premium SUV was specifically developed for everyday urban life and is aimed at drivers who are looking for a sustainable, high-performance, and technologically advanced vehicle for their big and small city adventures.
TEAM
Talent 1 : Apisara Lertwisettheerakul (Fay)
Talent 2 : K Kmar Amarisa (Kmar)
Stylist : Tanyapornmongkol Saengdaengvarith
Assistant : Thananuch Maekdee
Hair : Teerapat Thongmanee
Makeup : Poramet Charoenvatee
Retouch : Bastien Gabalda
