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JULIA WALDMANN: Gen2Fun campaign for AIR UP -- PLUS: K-POP for the Mexican unisex fashion label PPAAYYSS, Jeano Elong for the record label NOT OK RECORDS, SEMPER OPER mag
PHOTOGRAPHY · 21.11.2024

JULIA WALDMANN: Gen2Fun campaign for AIR UP -- PLUS: K-POP for the Mexican unisex fashion label PPAAYYSS, Jeano Elong for the record label NOT OK RECORDS, SEMPER OPER mag

Taste through fragrance - thanks to the innovative Scentaste™ technology, you drink 100% pure water, but taste flavors such as cherry or peach. And all thanks to the power of scent. Sophie SCHWARZENBERGER c/o JULIA WALDMANN photographed the Gen2Fun campaign for AIR UP.

The Mexican fashion label PPAAYYSS® is dedicated to the production of knitwear. The company focuses on casual clothing for men and women - beyond mainstream. It offers capsule collections with pieces such as sweaters, ponchos, pants and blankets. The company collaborates with national and international artists for all their collections. Chiara BONETTI c/o JULIA WALDMANN photographed these K-Pop-inspired motifs for PPAAYYSS and its own store in Mexico City. Studio, models, everything K-Pop. Because : Mexico City has one of the largest K-pop fan bases outside of Korea.

Credits

Client
PPAAYYSSNot OK RecordsSemper Operair up
Production
Pink Crocodile Productions
Advertising Agency
Bureau Erler
Styling
Ruth BuenidaMaya Lu
Hair & Make-up
Maximiliano OlverasEllen Grabandt
Celebrity
Jeano Elong
Set Design
Monica F. CarvajalKolja Briese & Lukas Hoffmann

About Chiara Bonetti

Photographer & director based in berlin and Mexico City. 



 

My practice focuses on projects concerning cultural issues, particular aspects of subcultures, rarely documented communities that are united by a shared identity, passion or cultural heritage.

My research is driven by the need to explore themes such as identity, memories, traditions, mannerisms, rituals that unite individuals as a collectivity and that are often about to vanish with the rush to modernity.
 

I am interested in true and tangible character-focused stories, often told by combining photography and video.

 


https://www.chiarabonetti.com/
IG _chiaraboonetti

GoSee : chiarabonetti.com

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