Both authentic and timeless – that's the core principle of the Swiss eyewear label VIU Eyewear, founded in 2013. VIU collections are generally designed in Switzerland under the direction of Creative Director Fabrice Aeberhard. However, the collaboration with product designer Tina Bobbe is a remarkable and equal artistic design partnership.
For this temporary special line, VIU provided the necessary infrastructure and expertise to transform Tina Bobbe's digitally conceived, sculptural designs into wearable eyewear: "Tina Bobbe doesn't think of glasses as an accessory, but as a creative universe. AI-generated ideas that seem like they're from an alternate reality? Bring them on. Shapes that are a bit too daring? Perfect. And VIU? It all comes together perfectly. With millimeter precision. Suitable for everyday wear. Wearable, but never boring," we quote VIU.
The campaign for this collaboration is by photographer Tim Sonntag.
In Tina Bobbe's designs, digital imagination meets Swiss craftsmanship: "And that's exactly what you see in the frames. Four models that take art seriously, but not themselves. The temples? Not just temples. Real cut-ins that carve graphic stripes into the material – made of high-quality acetate. Or temples sculpted in a wave-like pattern, as if the material had developed its own rhythm.
The shapes? Bold, playful, absolutely unmissable. Glasses that don't ask if you're ready – they simply take the lead. As an homage to creative transformation, 'The Sculpture' was also created in collaboration with Tina – designed with AI and 3D printed." "It served as our stage for the frames – and as a silent reminder that good ideas are rarely tame," VIU explains enthusiastically.
Tina Bobbe (born 1989 in East Germany) is a German product designer, scientist, and visual artist who lives and works in Dresden. She is internationally renowned, particularly for her sculptural reinterpretations of coffee machines and the innovative use of artificial intelligence in the design process.
The VI founding team consists of: Kilian Wagner (Co-Founder & CEO), Peter Käser (Co-Founder), Fabrice Aeberhard (Creative Founder & Creative Director), and Christian Kaegi (Creative Founder). VIU Eyewear is today an established omnichannel company with over 50 flagship stores in Europe and a comprehensive international online shop.
Photographer Tim Sonntag is represented by the Hamburg-based agency JULIA WALDMANN.
GoSee : shopviu.com
