For the current lemonade campaign by Carolinen, Jan Eric Euler worked as photographer and DOP. At the center of the visual concept is a natural, summery atmosphere that connects product and landscape.
Alongside classic on-set motifs, expansive aerial shots complement the campaign and open up wide perspectives on the region. The images combine authentic lifestyle scenes with an open, natural landscape aesthetic. Drone operator: Simon Eymann from kopterwork.
With this campaign, Carolinen highlights its origins in Ostwestfalen-Lippe – a region whose landscapes around the Teutoburg Forest visually frame the new imagery.