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PHOTOGRAPHY · 04.05.2023

INKCORPORATED, the full-service agency for fashion & lifestyle presents the JOOP! S/S ‘23 campaign and looks forward to exciting contacts and new talent at UPDATE-23-BERLIN

INKCORPORATED has been a bastion for many years when it comes to high-end fashion & trendsetting lifestyle productions. Which is why we are all the more delighted that CEO Svenja Ratzel, who helms the the full-service agency together with Marc Wesinger, and Creative Director David Sondorfer are coming to UPDATE BERLIN where they will be on the lookout for new talent.

Svenja tells GoSee : “We support brands in terms of strategy and stylistics. Finding holistic and sustainable solutions in close cooperation with our clients is important to us. We offer our expertise in multifaceted disciplines, both online and off. Many years of experience in the area of brand strategy and motivation for new challenges are what make us who we are. We are a 30-member team of creatives, consultants, producers, bookers, copywriters and strategists, plus an international network of freelancers.”

The team is specialized in e-commerce, social media, editorial content, corporate publishing, brand consulting, corporate identity, editorial design and photo production, is equipped with an in-house studio, and also provides casting and public relations services. On the long list of clients, you’ll find, among others, JOOP!, MAC, CAMBIO, MAERZ, ETERNA, KUNERT & HUDSON, SANETTA, ZIEFLEKOCH, RR and DIGEL.

Here on GoSee, INKCORPORATED presents us the JOOP! SPRING/SUMMER ‘23 campaign photographed by Cyril Matter. Also on the team, alongside models Francisco Henriques, Ton Heukels, Paco Diouf, Kim Riekenberg and Maria Tomaszewska, were DOP Max Christmann, Lynn Schmidt and Dirk Kaprad for styling, Gregor Makris for beauty support, with post by GoSee Member RETUSH.

Serving as the perfect location was a swimming pool from the 1970s, which was designed by architect Alain Capeillères for his summer house in the Provence. Nestled between the hills and ocean, the breathtaking 25-meter pool is covered by more than 100,000 ceramic tiles.

GoSee inkcorporated.com & update.salon

Credits

DOP
MAX CHRISTMANN
Client
JOOP!
Styling
LYNN SCHMIDT & DIRK KAPRAD
Hair & Make-up
GREGOR MAKRIS
Location
POOL DESIGNED BY ALAIN CAPEILLERES. PROVENCE
Model
KIM RIEKENBERG, FRANCISCO HENRIQUES, TON HEUKELS, PACO DIOUF, MARIA TOMASZEWSKA
Photographer
Cyrill Matter

Featuring

About Cyrill Matter

Cyrill Matter. Born and raised in Zurich. After finishing school, he worked in the fields of publishing and in the advertising industry. In 2010 he started his career as a photographer. He's working as a freelance photographer and filmmaker for international clients, publishing houses and advertising agencies. He is also realizing lots of personal work in the fields of fashion, portrait and film. Cyrill is interested in the multimedia mix of photography and cinematography with primary focus on fashion and portraiture.

GoSee : cyrillmatter.com

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