JPPS produced the latest F/W campaign for CALIDA on location in Sweden following an extensive round of scouting to find a location which underscores the brand’s strong stand on sustainability and eco-friendliness. The 100% natural and fully compostable I LOVE NATURE range was photographed by Cyrill Matter under the creative direction of Claudia Jäh. The team spent five days on location drawing inspiration from the destination’s beautiful, untouched nature, puristic architecture and that special nordic light.
With the I LOVE NATURE range, CALIDA has created a true innovation in the area of sustainability: the compostable range made from TENCEL® MICRO fibers. Natural, eco-friendly and functional. Soft against the skin, temperature-regulating, fast-drying and odor-minimizing. With the 100% NATURE collection, CALIDA presents a true innovation when it comes to sustainability: The first completely compostable products made from 100% cellulose material. With the Cradle to Cradle Certified™ 100 % NATURE collection, made from TENCEL™, Lyocell, CALIDA presents a real breakthrough in sustainability: the first fully biodegradable products with 100 % cellulose materials, manufactured in a closed, particularly energy-efficient cycle and sourced from sustainably managed forests. The collection is produced using 100 % Swiss-sourced, carbon-neutral biogas. GoSee : calida.com
