Lexus Europe selected Holger Wild to capture the global campaign visuals for the NX. The visual concept aimed to combine naturalness, lightness, and spontaneity with precise and controlled lighting, resulting in imagery that feels both authentic and refined. The creative concept was developed by T&P London, produced in collaboration with Hogarth and Simpleman Film Cape Town. Postproduction was handled by TREY.
PHOTOGRAPHY
HOLGER WILD photographs global Lexus NX campaign in Cape Town, Porsche GT3 models and ‘Red Desert and a 911’ Porsche Desert Night
Credits
- Postproduction
- TREY GmbH, Lina BirkholzTREY
- Cd
- Alexander HarderTim Lehnebach
- Aa
- T&P, London
- Free1Val
- Simpleman, Cape Town
- Ad
- Patrick Hartung
- Production
- Wide ProductionHOGARTHWIDE
- Photographer
- Holger Wild