The transportation dream team HE & ME had the opportunity to photograph the Prestige Black special edition models for the South Korean luxury car brand GENESIS in Los Angeles in July 2025. They were commissioned by the agency Innocean.
"Despite the wonderful weather, we were working in an incredible location and created a rather dark visual concept," says Yona Heckl, photographer at HE & ME. The images have a cinematic feel, exuding understated luxury, a sense of security, and a feeling of spaciousness.
And rightly so: The Genesis GV80 is the first SUV from the luxury brand Genesis, distinguished by its generous interior, exceptional comfort, and comprehensive safety assistance systems. The GV80 subsequently received the Euro NCAP five-star safety rating.
A five-star safety rating from Euro NCAP signifies that a vehicle demonstrates outstanding overall performance in terms of crash protection and collision avoidance technology.
David Mesfin was the creative director, and Can Kadioglu was the art director. Carman Lam served as art producer. Production was handled by JB5 Productions, specifically John Babor and his production crew: Joseph, Christin, and Jared.
Styling was done by Yael Gitai, and hair and makeup by Josephine Wissenberg. Assistants included Felix Schöpper, Steph Venter, and Jack Rigollet. Tommy Szewczuk provided the final touches in post-production.
GoSee : genesis.com