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‘Great Outdoors’ – AIRBNB’s wish list of untraditional lodging options in nature, illustrated by Mads BERG c/o AGENT MOLLY & CO
ILLUSTRATION · 01.09.2022

‘Great Outdoors’ – AIRBNB’s wish list of untraditional lodging options in nature, illustrated by Mads BERG c/o AGENT MOLLY & CO

AIRBNB commissioned illustrator Mads BERG c/o AGENT MOLLY & CO to create key visuals for the ‘Great Outdoors’ campaign for “AirBnB’s outstanding and untraditionally adventurous lodging options.”

Based in Copenhagen, Mads Berg is widely known for his modern art deco style and vintage graphics. He illustrates mainly for posters, brands, key visuals, editorials, cover art and murals. His work is characterized by a style which translates classic poster art into a modern and timeless look. His reduced environments are marked by an elegant simplicity which delivers a concise narrative message. Mads has been working as an illustrator and designer since 2001 and has collaborated with clients such as Coca Cola, Orangina, San Diego Zoo, Lego, Monocle, and Wired. He occasionally works as a lecturer at design schools and has been a member of multiple juries, awarding the best in Swedish and Norwegian Contemporary Illustration. In 2010, he won the ‘Best Danish Children’s Comic’ award, and in 2009, he won the Danish Design Award. Mads’ poster art is represented at the Danish National Design Archives at the Design Museum.

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About AGENT MOLLY & CO

Stockholm-based Agent Molly & Co was founded in 2002 by Molly Karlberg and Sara Sinnby. Right from the start our guiding principles have been focus, ambition and commitment. We enjoy great success representing some of Sweden’s most innovative photographers, illustrators and stylists, working within both the Swedish and international markets whilst focusing primarily on advertising and fashion. Our customers range from large multinational corporations to smaller companies, advertising agencies and magazines.

Each of our artists has their own unique niche, making it easy for our clients to find exactly what they are looking for. As agents, we are involved in the creative process from concept to finished image, thus ensuring that clients aren’t lumbered with bothersome practical details. For our photo shoots we arrange models, hair and make-up, transport, hotels, plus the necessary tecnology and studio - in short everything needed to create the ultimate working conditions for the best possible photo session.

Put simply, our job is to connect the right artist with the right client. That may sound easy, but making the perfect match requires genuine know-how and long experience. Agent Molly & Co strive to continue developing, challenging and aiming high. All for our artists’ and customers’ best.

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