The creatives from Leo Burnett Melbourne produced an action-packed blockbuster style commercial, inspired by Honda's slogan 'the power of dreams', in collaboration with New Zealand based director Nathan Price – whose work you may recognise from the Saatchi’s New Director Showcase at Cannes Advertising Festival. In the advertising film a young hero stumbles into a surreal dream, which he cannot distinguish from reality. He then uses the new Honda HR-V as an escape car, musically accompanied by the Eurythmics song 'Sweet Dreams'.
HONDA Australia boss Stephen Collins says: ‘this is our biggest launch this year. The all-new HR-V represents Honda at its best, and we wanted the campaign to reflect that spirit.’ Executive CD Jason Williams from Leo Burnett adds: ‘at the core of the Honda brand is 'the power of dreams' and we have brought that to life for the launch of the all-new HR-V.’