Getty Images and AlmapBBDO 'Endless Stories' campaign about the fight of the century between boxers Muhammad Ali and Joe Frazier wins at Cannes Lions – and meet Getty Images at UPDATE18 in Berlin

''Endless Stories'' presents the fight of the century with photos from the Getty Images archive.  For the bout on 8 March, 1971, celebrities of all kinds gathered at the sold-out Madison Square Gardens. This included Frank Sinatra, who stood at the side of the ring as photographer for the magazine LIFE. The global campaign by Brazilian agency AlmapBBDO in cooperation with Getty Images received several awards at Cannes Lions 2018 (Film – Gold Lion, Entertainment – Silver Lion, Film Craft Editing – Silver Lion, Film Craft Script – Bronze, Design – Bronze). We present you the film here on GoSee.

"The Endless Stories campaign shows the breadth and depth of Getty Images’ archive with rare footage and imagery from the fight of the century. The campaign includes a short film, an interactive video and website which were created entirely with Getty Images content and highlights the parallel stories which can be found in a single event. The film shows the story of what happened on the day of the fight of the century – the famous boxing match between Muhammad Ali and Joe Frazier. Stories just as improbable as the result of the fight, including Frank Sinatra’s ringside presence and Frank Lucas’ grand entrance, among other famous faces help to showcase the endless possibilities of Getty Images’ editorial archive," Getty Images tells us.

“The ‘Endless Stories’ campaign deftly shows off Getty Images’ deep archive while capturing a unique perspective on one of the most historic moments in sporting history” says Gene Foca, Chief Marketing Officer from Getty Images. “AlmapBBDO’s drive and creativity is relentless and pushes our team at Getty Images to match the work ethic that they consistently display. Simply put, I couldn’t ask for a better creative partner.”

Over the past nine years, Getty Images and AlmapBBDO have realized successful campaigns which received international awards. These include the Getty Images Anniversary campaign entitled “Millions of Images. Endless Possibilities” or the Nosferatu campaign, which was awarded last year at Cannes Lions.

And meet the German Getty Images Marketing team once again this year at UPDATE on 19 October in Berlin – where they are glad to answer questions about the project and present you their services all about images.