HE&ME photographed the campaign for the GENESIS G70 and G80 on commission for Innocean in Los Angeles – marked by a playful approach with colorful accents.
HE&ME on the campaign : “We shot this project with vivid colors on flat surfaces in understated architectural settings. For the Genesis G70, the outfit of the model echoes the finish of the car.
For the Genesis G80, the vehicle is accentuated by the color of the architectural backdrop as well as reflections in tones of ocher. Finally, we had another shoot in LA with wonderful weather and extraordinary people to work with. What an experience. Will definitely be coming back to the City of Angels. Any time."
He&Me met in 2003 as assistants while visiting the world-famous town of Friedrichshafen in Southern Germany – and thought it could hardly get any better. Several years later, Tom and Yona are still working together as HEckl and MEnnemann - combining their passion and talents quite successfully for brands such as AUDI, BMW, Toyota, Genesis, Honda, Volkswagen, Mercedes-Benz, Lexus, Bose, Corvette, Mini, Cadillac, Porsche, Hyundai, Peugeot, Renault, Ford, Nissan, Mazda, Scion… just to name a few.
