For the Milan Fashion Week, FURLA introduced a new model of the iconic tote bag: The sustainable Furla Re-Candy was designed to celebrate the ten year anniversary. “FURLA invited PLENTY c/o ANALOG / DIGITAL to create a series of digital pieces to accompany the launch of their sustainable Re-Candy bag. Plenty created these colorful and playful animations, highlighting the idea of sustainability.”
Furla Re-Candy stands for innovation and sustainability: recycled materials and new, upgraded ideas thanks to cutting-edge manufacturing technology.
PLENTY from sunny Buenos Aires is a versatile team of creatives and storytellers who produce entertaining and colorful mixed-media visual content – with the firm belief that high-quality design can change mindsets and serve as a driving force of culture. Masters of motion graphics, often perfectly blending live action and CGI in fresh and creative ways. Plenty produces award-winning work for agencies and brands across four continents and has recently opened an office in Barcelona to be closer to their beloved European clients.
GoSee : analogdigital.tv
CREDITS
Creative Director: Mariano Farias
Art Director: Francisco Capuzzi
Executive Producer: Clara Etcheverry
Line Producer: Pilar Ruarte
Concepts: Francisco Capuzzi, Nohely Wild, Luis Lpez
Simulation: Nicolas Reyna, Juan Levinton
Animation Director: Hernan Estevez
Animatic: Sergio Slepczuk
Animation: Hernan Estevez, Luis Lopez, Pablo Ferreiro, Nahuel Garcia
Compo: Max Lagraña
Music: Matias Schiselman
