ROGER WEBER photographed the DANIEL HECHTER campaign now on display. “We photographed the campaign on the streets of the legendary Ille Saint Louis, the oldest part of Paris, and the lookbook in the studio. The topic of the campaign was friends #Hechtertogether,” the photographer tells GoSee. Creative responsibility was in the hands of agency Silberball from Austria in cooperation with Götterfunke in Munich. Styling was taken care of by the Daniel Hechter design crew with hair & make-up by Magali Pilloux. Production on set was taken care of by GoSee member JPPS PRODUCTION, prepared by VISUALEYES, with digital support from Curve Riders and post production by WERETUSH.
ABOUT – DANIEL HECHTER. Beautiful fashion made accessible to everyone – the dream pursued by designer Daniel Hechter throughout his life. Born in the French capital in 1938, he was forced to flee Paris during the war as a small child. The label “Daniel Hechter Paris” was founded in 1962, five years after making his big breakthrough with the film “Une Parisienne”, which featured Brigitte Bardot wearing a model designed by him. The fashion designer founded the label with the clear goal of making finest quality designer fashion available to a wide range of customers. In doing so, Daniel Hechter made a statement in the fashion industry and is now regarded as one of the pioneers of modern prêt-à-porter fashion. GoSee : daniel-hechter.fr
