The Nihiwatu Resort is located on Sumba Island in Indonesia. The history of how the resort came to be is on the website, and we summed it up for you: “The story of NIHIWATU® is a rare and fascinating tale that began when Sumba’s ancestors, the ‘Marapu,’ landed on its secluded beach centuries ago... The same beach attracted Claude and Petra Graves in 1988, in search of the perfect wave... By 2012, stories of the unregulated freedom and beauty of NIHIWATU® reached renowned brand-building American entrepreneur Christopher Burch, who was told Claude was looking for help to expand the resort... Travel + Leisure readers globally have voted NIHIWATU® as the number one hotel in the world, in all categories, in it’s annual 2016 World’s Best Awards.' The new campaign was photographed by Ken KOCHEY c/o SARAH LAIRD & GOOD COMPANY. nihiwatu.com