NK wanted all of Stockholm to once again discover the new spring fashion and the new departments of the city’s renowned department store. As early as 1902, NK founder Josef Sachs coined the phrase “Först med det senaste sedan 1902” (the first with the newest), and to demonstrate this once more, the agency GARBERGS MALMÖ realized the campaign presented here on GoSee, in which historical images from the NK archive are combined with new photos. Models from back then and today were mounted next to one another in a variety of places throughout the department store for the campaign and present the latest spring fashion from the years 1902 and 2020. AB Nordiska Kompaniet, or NK for short, is a department store chain in Sweden with outlets in Stockholm and Göteborg.
The campaign was photographed by Peter GEHRKE c/o SHOTVIEW ARTISTS MANAGEMENT.
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GoSee : shotview.com
