For the current Ana Alcazar Fall/Winter 25-26 campaign, fashion photographer Sacha Tassilo Höchstetter used the photogenic streets of Paris as his backdrop. The collection, which focuses heavily on ready-to-wear, deliberately employs a high-end street photography aesthetic that skillfully captures the 'elegance of everyday life' that is Ana Alcazar's fashion.
Siberian-born model Vika Falileeva, who calls Paris her adopted home, embodies the spirit of the new collection with effortless confidence. Vika is known as the face of brands such as Michael Kors, Tommy Hilfiger, and Blumarine - and now, Ana Alcazar.
The images capture everyday moments of a self-assured woman strolling through the streets of Paris with timeless elegance. Dynamism, energy, and sophistication are the core elements of the campaign's visual language.
The Munich-based fashion label Ana Alcazar was founded in 1985 by sisters Beate and Jutta Ilzhöfer. Their original label was called Tricia Jones - the successful brand Ana Alcazar emerged from this company. The company still operates today under the name Tricia Jones GmbH.
"Our aim is to make personality visible through our designs - and to give every woman the feeling that she can achieve anything." - Beate & Jutta Ilzhöfer, founders of Ana Alcazar.
The two sisters initially worked successfully as models before switching sides and founding their own label. Since 1985, they have been shaping the German fashion scene from Munich with their successful label Ana Alcazar.
GoSee : a-n-a.com
