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Fashion follows function – MATTHEW JONES photographs the LINCOLN Nautilus 2022 in Phoenix, Arizona for Hudson Rouge
TRAVEL · 27.09.2021

Fashion follows function – MATTHEW JONES photographs the LINCOLN Nautilus 2022 in Phoenix, Arizona for Hudson Rouge

With a keen eye for light, luxury and location, transportation photographer MATTHEW JONES staged the new LINCOLN Nautilus 2022 for the agency Hudson Rouge with CD John Sippel. The motifs for Ford Motor Company’s premium brand Lincoln presented here were photographed in Phoenix, Arizona – with a focus on combining an editorial fashion aesthetic and automotive advertising.

Matthew Jones : “With the help of Curve Digital, the look and feel of the series was developed from the actual 35mm stills used in the campaign and replicated onto the remaining digital images for a polished, yet raw fit and finish.” Matthew Jones is an award-winning photographer based in Atlanta, Georgia. You’ll also find him in Los Angeles quite often – that is if he’s not busy producing somewhere else. Like in Phoenix. The city, known for sunshine all year round and warm temperatures, is located in the heart of the Valley of the Sun, one of the largest metropolitan regions spanning several counties.

Creative Director John Sippel comments obviously satisfied : “Beautiful house, beautiful landscape, beautiful wardrobe, a beautiful woman, and a beautiful cactus.” And we have the woman, the car, the spread and, of course, the cactus for you here on GoSee.NEWS.

The Lincoln Nautilus 2022 is available for around 43,000 US dollars, and the new premium mid-sized SUV/Crossover stands for luxurious driving quality and plenty of features at an affordable price. GoSee : lincoln.com//nautilus & matthewjonesphoto.com

Credits

Advertising Agency
Hudson Rouge
Creative Director
John Sippel
Post Production
Curve Digital

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About Curve Digital

We are a collective of happy, passionate, driven, creative geeks who love working as a team producing images through all pixel disciplines. Using our combined 'superpowers' we never let a client down as we strive for the realisation of your ideas. With a studio in Nottingham and an office in London we are always happy to chat through your projects over an espresso or our skills can be fully mobilised to be on location anywhere on planet earth.
We would have loved to put usual rogues gallery pictures on here, but the truth is that we were either too submerged in what we were doing to pose, or its just probably better that you imagine what we look like. Probably the latter.

GoSee : curvedigital.co.uk

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