Sportswear company PUMA announces Formula 1 star and Scuderia Ferrari HP driver Charles Leclerc as its new global ambassador. With this partnership, PUMA strengthens its position as a leading brand in motorsport and extends its influence beyond the racetrack. Together with Scuderia Ferrari HP, PUMA presents a collection that blends vintage charm with modern design. The collection includes t-shirts, hoodies, and caps that combine the aesthetics of racing heritage with contemporary fashion.
PUMA ambassador Charles Leclerc is featured in the clorful campaign, embodying the spirit of speed and style. The campaign production was handled by FALCA, with producer Noemí March.
"Rooted in Heritage, Driven by Innovation: PUMA for Scuderia Ferrari HP Collection. This is more than a collection of apparel; it's a statement of passion and performance. Designed to appeal to motorsport enthusiasts and fashion-forward individuals alike, each piece embodies the essence of Scuderia Ferrari HP's relentless pursuit of excellence. From the racetrack to the streets, the collection strikes a perfect balance between functionality and sophistication, making sure that fans can show their loyalty in style." PUMA
The PUMA for Scuderia Ferrari HP Collection is available now at select PUMA stores, puma.com, and store.ferrari.com.