The new F/W '18-19 campaign entitled 'Tokyo' was photographed for WINDSOR in New York City by Helena Christensen. In front of the camera of Danish native and New York resident for the 2018/19 Looks was Brazilian top model Bruna Tenório and French model Guillaume Macé.
Jan Mangold, Managing Director Windsor, on the shoot: "With Helena Christensen, our global approach is taking on a new dimension. We have a true idol of the fashion scene for our brand, setting a global milestone for Windsor." The launch of the new campaign already started in July 2018 and is accompanied by 360-degree advertising and marketing activities.
Social media and online channels provide the desired international awareness. Large-scale shop display concepts with selected top retail partners as well as an intensive POS marketing campaign accompany the campaign. We show you the motives as well as a filmed Behnid-the-scenes on GoSee.
About - Helena Christensen. The Danish super model already had quite a few stars in front of her camera, including Naomi Campbell, Juliane Moore and Liv Tyler. Her client base includes both American Vogue and Harper's Bazar. She has already realized campaigns for international luxury brands such as Swarovski, Rag & Bone or Ungaro Haute Couture. Christensen already stood in front of the camera for Windsor in the 2000s. Once as campaign face and once again in the course of the Windsor Art Collection.
About - Windsor. The first Windsor womenswear collection was launched in 1977. Over the years, Windsor has developed into a successful premium fashion brand of superior style and quality. The three major brands Strellson, Windsor and JOOP! are under the umbrella of the HOLY FASHION GROUP and centrally managed. windsor.de
