In collaboration with the agency M3, Simon Puschmann created the teaser campaign for the Geely Starray EM-i. The campaign employs a minimalist and futuristic visual language, initially revealing the vehicle only through striking lighting accents and silhouettes.
The visual language utilizes futuristic, high-contrast studio lighting to perfectly showcase the SUV's distinctive LED light design and aerodynamic silhouette.
The international campaign operates under the core motto "Efficiency Meets Intelligence." It aims to demonstrate how the vehicle elegantly combines the range advantages of a combustion engine with the smart technology of an electric car.
The vehicle is produced by the Geely Auto Group, a subsidiary of the Zhejiang Geely Holding Group. Geely is one of China's largest, most influential, and most successful privately owned automotive companies.
Simon Puschmann is represented by the Hamburg-based agency UPFRONT.