persoenlich.com writes : “To raise awareness for the Swiss Life Arena, a comprehensive marketing campaign was created aimed at emotionalizing and strengthening the image. Jeff took charge of conception on commission for Swiss Life and the ZSC Lions, he developed the creative idea and realized it across channels and activities. The campaign subjects were produced together with Absolutturnus…”
The campaign was photographed by Serge HOELTSCHI c/o KRISTINA KORB for Jeff.
Concept development was centered on the corporate mission of SWISS LIFE. The new arena is a place to get together, an unique platform for self-determined moments and experiences.” These emotions are conveyed through the campaign, in which the emotional world of fans in the Swiss Life Arena is visualized.
The call in the run-up of the shoot was all-too gladly answered by many ZSC-Lions fans – who had the chance to participate as protagonists of the production and were granted exclusive access to look around their new home stadium on the day of the shoot.
That’s not all: Jeff also put together a road show with a branded caravan that will make stops at six different locations across Zurich to get fans hyped for the opening game on 18 October. Participants get an exclusive look at the stadium, can win tickets and get to take pictures with the attending ZSC players. During the games in the new arena, Swiss Life will be represented in multiple ways. For example, a branded ice machine will cross the pitch, games will be organized for the breaks, and Swiss Life content will be broadcast on the LED cube and LED strip inside the arena.
Swiss Life, formerly Swiss Life Insurance and Pension Company, is the largest life insurance company in Switzerland. Headquartered in Zurich, it was founded in 1857 and was renamed in 2002.
GoSee : kristinakorb.com
CREDITS
Jeff Zürich: Lorena Briner (Project Manager), Peter Broder (Co-Project Manager), Michael Meyer (Conception), Kia Lehmann (Road Show), Michael Schönenberger (Road Show Game), Mischa Müller (Art Direction), Tobias Harbeke (Art Direction), Isabella Wiesinger (Project Manager Shoot).
Responsible at Absolutturnus: Chandra Marquart (Producer), Serge Hoeltschi (Photographer and Director).
