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The LOEWE ‘Paula’s Ibiza S/S 2023’ campaign banks on superstar musician KAROL G - it was produced by HABITANT PRODUCTIONS
TRAVEL · 24.07.2023

The LOEWE ‘Paula’s Ibiza S/S 2023’ campaign banks on superstar musician KAROL G - it was produced by HABITANT PRODUCTIONS

Born in the Colombian city of Medellin, singer Carolina Giraldo Navarro, aka KAROL G, is the star of this year’s LOEWE – Paula’s Ibiza S/S 2023 campaign. It was produced by HABITANT PRODUCTIONS on the Barú peninsula in Colombia.

With her fourth album entitled ‘Mañana ser bonito’ (2023), Karol G became the first woman to debut at number one on the Billboard 200 chart with an album written in Spanish. Likewise, her song ‘TQG’ – a collaboration with no-less spectacular Colombian compatriot Shakira – reached number ten as her highest single to date on the Billboard Hot 100 charts, the most important music charts in the United States.

The new baskets from Paula’s Ibiza come in a range of fresh shapes and colors, each handcrafted using natural fibres such as raffia and iraca palm leaf. Your perfect bags for summer and the beach.

*This is a list of the albums ranked number one in the United States during 2023. The top-performing albums and EPs in the U.S. are ranked on the Billboard 200 chart, which is published by Billboard magazine. The data is compiled by Luminate Data based on multi-metric consumption as measured in album-equivalent units, which comprise album sales, track sales, and streams on digital music platforms. Each unit equals one album sold or 10 individual digital tracks sold from an album, or 3,750 ad-supported or 1,250 paid/subscription on-demand official audio and video streams generated by songs from an album.

GoSee : loewe.com & habitantproductions.com

CREDITS

LOEWE – Paula’s Ibiza S/S 2023 Campaign

PHOTOGRAPHER: Gray Sorrenti

CREATIVE DIRECTOR: Jonathan Anderson

STYLING: Benjamin Bruno

SET DESIGNER: Happy Masse

TALENT: Karol G

HAIR: Jawara

MAKEUP: Kanako Takase

PRODUCTION SERVICES: Habitant Productions

LOCATION: Barú, Colombia

Credits

Creative Director
Jonathan Anderson
Styling
Benjamin Bruno
Hair
Jawara
Make-up
Kanako Takase
Celebrity
Karol G
Location
Barú, Colombia
Set Design
Happy Masse
Photographer
Gray Sorrenti

About HABITANT PRODUCTIONS

Habitant is a production company equipped with a multi-disciplinary team of creators and innovators. We connect international brands with broader audiences through digital content, photography, film, broadcast and art experiences. Offering full production services and solutions from start to finish, we help envision, navigate and communicate authentically through a variety of mediums. Individually we are pioneers, producers, directors, thought provokers, storytellers, developers and artists. Together we are Habitant.

GoSee : habitantproductions.com

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