Neben dem Spot "Create your Aura" für die adidas Originals "Space Diver" realisierten die Regisseure Alex & Steffen auch gleich noch eine ganze Printkampagne und Aufsteller für die Stores .....
Gemeinsam mit Stink-Digital erarbeiteten sie auch noch eine Facebook App - dort heisst es natürlich ebenfalls : "Create your Aura".
Die Schuhe gibt es tatsächlich nur und exklusiv bei Big Player FOOTLOCKER. Und so stehts geschrieben (auf ihrer Internetseite) : "Foot Locker's rise to the top of the industry started more than 30 years ago as a bold experiment. In 1974, there were just three types of sneakers to choose from: tennis, basketball and running. The idea of an entire sneaker collection with various models in various types was truly revolutionary. But we spotted the potential and took the risk. Today, there are more than 4,000 Foot Lockers spread across the globe making us the world's leading sports-fashion retailer."
Credits
Communications manager (Adidas) Anne Vasen
Manager, brand concept (FLE) Anna Stewart
Creatives Dan Ball, Joe Stone
Media agency Carat
Media planner Iris Wolf, Melissa Cooper
Production company Rokkit/Stink Digital/Tag
Director Alex & Steffen
Editor Illustrator
Post-production Unexpected
Soundtrack composer Scyfa at Pitch & Sync
Audio post-production Factory
Exposure UK, Spain, France, Germany, Italy, Netherlands
