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Creative duo Frithjof Ohm incl. Pretzsch on a road trip through Spain with the AUDI Q7 – produced by IMAGE NATION
PHOTOGRAPHY · 28.02.2024

Creative duo Frithjof Ohm incl. Pretzsch on a road trip through Spain with the AUDI Q7 – produced by IMAGE NATION

The AUDI Q7 sport utility vehicle was Audi’s very first SUV back in 2005. In an AUDI Q7 with a fresh new facelift, it was off to Spain for Frithjof Ohm incl. Pretzsch. Always at their side : the producers from IMAGE NATION, Barcelona.

Frithjof Ohm incl. Pretzsch were commissioned to realize a production for the new Audi SQ7 & SQ8 – resulting in more than 100 images shot between Dubai and Spain. We present you the first selection of visuals produced on an equally beautiful and photogenic road trip from the north to the south of Spain… complete with models, a dog and a beautiful sailboat.

“A beautiful photo production for the new facelift of the Audi Q7 – on a nice road trip through Spain. Another challenge accomplished for the collaboration between Frithjof Ohm, Matthias Pretzsch and Image Nation, who have been working together successfully for 20 years now.” IMAGE NATION.

AUDI tells us about the vehicle : “Powerful quattro drive and sporty design, impressive proportions and room for up to seven passengers – the Audi Q7 SUV continues to inspire drivers with a high-performance SUV designed for their everyday driving needs. The new Audi Q7 SUV flexes its off-road DNA with classic quattro architecture and a powerful shoulder line. The striking Audi single frame, the logo with four interlocking Audi rings in a flatter 2D look and, in particular, the design features of the S line – all contribute to its sporty appearance.”

The Q7 is produced by Volkswagen Slovakia in Bratislava, where the Audi Q8, VW Touareg and Porsche Cayenne (since 2017) are also manufactured. The only exception is the battery-electric Audi Q8 e-tron, for which final assembly, among other things, takes place at the Brussels plant.

With more than 87,000 employees worldwide, AUDI AG stands for sporty vehicles, premium craftsmanship, and progressive design – for ‘Vorsprung durch Technik’. The Audi Group is one of the most successful manufacturers of automobiles and motorcycles in the premium segment.

Credits

Client
AUDI AG
Advertising Agency
Ogilvy
Creative Director
Anna Berlin
Art Director
Elisabeth Miller - Mahmoud Fahty
Producer
Matthias Pretzsch
Post Production
zerone
Styling
Jacqueline Ziesmer
Hair & Make-up
Juan Cansado

Featuring

About Frithjof Ohm incl. Pretzsch

Frithjof:
"Graffiti was my first means of artistic expression. It was the early ‘90s, and I was working as a model-maker by day and getting deep into the Hip Hop scene by night.
So I kicked my photography career off by documenting street art, and shooting concerts and album covers. The quality of my work caught the attention of some of the top photographers of the time, who hired me as their assistant and fine art printer. I enjoyed traveling the world with them for several years.
Finally, in 2005 I set out on my own, specializing in people, automotive and sports photography."

Matthias:
"After graduating in advertising management, I first explored my profession as a Project and Event Manager for a variety of top agencies in Hamburg.
From 2004 to 2011, I benefitted from the great opportunity of working with renowned German photographer Mats Cordt. There, I found my passion and expertise: producing international photography projects for a wide variety of premium international clients.
It was there that I also got to know Frithjof as a creative talent and friend."

Today Frithjof Ohm + Pretzsch is a symbiotic partnership: the coming together of a generalized specialist, and a specialized generalist.
We create powerful images by channeling the raw energy of artistic talent via an effective production workflow.

GoSee : frithjofohm.com

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