Model Valentine Charrasse is the face of the campaign for the fragrance Atmah by the traditional French house CARON. She was photographed for the campaign by Ismael Moumin.
The high-end post-production work was entrusted to the Berlin-based post-production company ONE HUNDRED BERLIN.
Atmah was created by perfumer Louise Turner and is part of CARON's Haute Parfumerie collection. Atmah represents the "new" CARON under the direction of Jean Jacques: a cutting-edge, luxurious signature fragrance for year-round wear.
Maison CARON, founded in 1904 by Ernest Daltroff, is one of the few remaining French perfume houses that has maintained its complete independence for over 120 years. Since 2018, the house has been owned by the Ariane de Rothschild family. Under the direction of in-house perfumer Jean Jacques, CARON blends tradition with modern opulence.
Behind the creative vision of Atmah, as well as numerous other modern campaigns by Maison CARON, is the Paris-based creative studio Feldman Studio, founded in 2015 by Boris Feldman. This multidisciplinary studio specializes in branding, art direction, and digital strategies for luxury and fashion brands. Working closely with CARON's artistic director, Olivia de Rothschild, the studio coordinated the entire visual execution.
In addition to its fragrances, CARON is world-renowned for its ultra-fine, rose-scented face powder. The formula for this legendary powder has been a closely guarded secret for over a century and is considered the finest powder in the world.
GoSee : parfumscaron.com
TEAM
Photographer • @ismaelmoumin
Client • @caronparfums
Agency • @feldmanstudio
Model • @valentine.charrasse
Line Producer • @salomedrach
Set Design • @societe.vide
Stylist • @josephecorchard
Make-Up Artist • @snakeyez_ (@baci_management)
Casting Director • @alexandrejuniorcyprien
Finishing • @onehundredberlin
Special thanks @format__format @selectmodelparis