We look forward to welcoming Nicole Hardt at UPDATE once again this year. As Lead Art Director of C&A, she is responsible for the visual presentation of collections. With her team, she seeks out photographers, stylists as well as hair & makeup artists who, with their visual language, define the look of the clothing company.
Last year’s brand campaign for C&A was realized for the first time by photography & directing duo Lauren Ward & Alex Kweskin, aka Ward & Kweskin, from New York and LA. The campaign features a strikingly warm color palette paired with a cinematic look & feel.
Nicole Hardt works as a creative director and designer, specialized in bringing ideas to life – from brand strategy and communication to content creation, or even leading film & photo teams. She’s at the side of companies every step of the process, from the development of an identity to the implementation of communication measures, with a strong focus on preserving the traditional techniques of the handicraft – always combined, of course, with innovative ideas.
Nicole studied in the masterclass of Vivienne Westwood and held a tenure as Professor of Fashion Journalism & Communication at AMD (Academy of Fashion and Design) in Berlin. Her latest big personal project is ‘made/in India and Germany’ – an innovative cooperation in the area of Indian and German handicraft and fashion through the interaction of designers and artisans from the two countries.
Meet Nicole in person at UPDATE on 18+19 April at TELEGRAPHENAMT in Berlin. And if you can’t make it on either of the two days, we’ve got good news for you : you can book a meeting online with Nicole via our new GoSee.EXPERT service.
GoSee.EXPERT is a B2B video call service with several benefits. The caller can select a creative via GoSee as the EXPERT they would like to speak with – even without knowing them personally. Have your portfolio viewed, discuss a project or budget, research locations, … all directly with an EXPERT. Just book one of their 30-minute video call time slots.
As a thank you, the EXPERT receives a small fee in return for the consultation. The amount is determined by the EXPERT alone – GoSee.EXPERT recommends € 50 for 30 minutes.
Further great benefits : calls can be recorded and watched again later when you have time. Both caller and expert can take notes during the conversation using the app. And GoSee.EXPERT archives all calls so that you can access your call history in your account at any time.
GoSee.EXPERT respects the privacy of EXPERTS : telephone numbers or email addresses are never disclosed, and the video call takes place in a private space on GoSee. Invoicing, payment, expert remuneration – it’s all fully automated.
GoSee : UPDATE.Salon & GoSee.EXPERT
