Die Film- und Foto Produktion ELEMENTS PRODUCTION SERVICES mit Sitz in Indien kennt sie alle, die ungewöhnlichen Kulissen, die geheime Orte, das Profane und den Glitz made in India. Von geschäftigen Basaren bis zu einsamen Stränden, von historischen Stätten und Palästen bis hin zu üppigen Tropenwäldern bieten sie Kulissen, die jeden Art Director inspirieren.
Aktuell produzierten sie für THE MAN COMPANY einen Commercial zum INTERNATIONAL MEN'S DAY am 19. November. Die Idee hinter dem Tag : Men Leading by Example.
"Gentleman banne mein waqt toh lagta hai - our #InternationalMensDay ad film is a montage of stories from your life, and the ones you help in discovering a gentleman within themselves, with your helpful nudges." so ELEMENTS.
Vor der Kamera standen neben anderen die indischen Influencer Karan Sareen (Gorgeous Potaahto) und Bhuvan Bam.
International Men’s Day on 19 November was founded in 1999 by Dr Jerome Teelucksingh, a history lecturer at the University of the West Indies in Trinidad and Tobago. Interestingly, there have been calls for an International Men’s Day (IMD) since as far back as the 1960s, when it was reported in the New York Times on 24 Feb, 1969, that “Many men have been advocating privately to make 23 February International Men’s Day, similar to International Women’s day on 8 March, which was first celebrated in 1909.
It should be noted that International Men’s Day, as a global celebration, is greatly indebted to Uma Challa, an Indian men’s advocate and mother of two. Almost single-handedly, Uma Challa pioneered the celebration of International Men’s Day in India in 2007, not knowing where the occasion had actually originated, but believing in the celebration as a way to raise awareness for the shocking abuse that men suffer in the anti-male legal system. Uma Challa is the founder of a number of organizations, including the famed Save the Indian Family Foundation nonprofit, which is based in Bangalore. Arguably, Uma Challa was also among the early initiators of an International Boy’s Day.
CREDITS
Director : Nisrin Aziz,
DOP : Narjes
Executive Producer : Harsha & Achal Sinha
Line Producer : Rajesh Sarmalkar
Production House : Elements Production
Client Creative : Bhavdeep
Client Account Management : Rumy , Jatin, Anushree
First AD : Vamsi Krishna
Second AD : P.Kaundinya Sharma
Production Designer : Vaishali Hatankar Kanade
Casting : Pravin Sarmalkar
Stylist : Chetna Rawat
Post Production Producer : Varun Vohra