The film and photo production company ELEMENTS PRODUCTION SERVICES, headquartered in India, knows them all – the extraordinary settings, the secret places, the profane and the glitz Made in India. From bustling bazaars, to secluded beaches and historical sites and palaces or even lush tropical forests, they have a bank of settings that would inspire any art director.
They just recently produced a commercial for THE MAN COMPANY to celebrate INTERNATIONAL MEN’S DAY on 19 November. The idea behind the occasion : Men leading by example.
“Gentleman banne mein waqt toh lagta hai – our #InternationalMen’sDay ad film is a montage of stories from your life, and the ones you help in discovering a gentleman within themselves, with your helpful nudges.” says ELEMENTS.
In front of the camera, among others, was Indian influencer Karan Sareen (Gorgeous Potaahto) and Bhuvan Bam.
International Men’s Day on 19 November was founded in 1999 by Dr Jerome Teelucksingh, a history lecturer at the University of the West Indies in Trinidad and Tobago. Interestingly, there have been calls for an International Men’s Day (IMD) since as far back as the 1960s, when it was reported in the New York Times on 24 Feb, 1969, that “Many men have been advocating privately to make 23 February International Men’s Day, similar to International Women’s day on 8 March, which was first celebrated in 1909.
It should be noted that International Men’s Day, as a global celebration, is greatly indebted to Uma Challa, an Indian men’s advocate and mother of two. Almost single-handedly, Uma Challa pioneered the celebration of International Men’s Day in India in 2007, not knowing where the occasion had actually originated, but believing in the celebration as a way to raise awareness for the shocking abuse that men suffer in the anti-male legal system. Uma Challa is the founder of a number of organizations, including the famed Save the Indian Family Foundation nonprofit, which is based in Bangalore. Arguably, Uma Challa was also among the early initiators of an International Boy’s Day.
GoSee : elements.asia & themancompany.com & internationalmensday.com
CREDITS
Director : Nisrin Aziz,
DOP : Narjes
Executive Producer : Harsha & Achal Sinha
Line Producer : Rajesh Sarmalkar
Production House : Elements Production
Client Creative : Bhavdeep
Client Account Management : Rumy , Jatin, Anushree
First AD : Vamsi Krishna
Second AD : P.Kaundinya Sharma
Production Designer : Vaishali Hatankar Kanade
Casting : Pravin Sarmalkar
Stylist : Chetna Rawat
Post Production Producer : Varun Vohra
