BWEGT campaign by Calvin Leander for Die Wegmeister agency

For bwegt, the mobility brand of the Ministry of Transport Baden-Württemberg, a campaign was created under the artistic direction of photographer Calvin Leander. The Stuttgart-based agency Die Wegmeister is responsible for the implementation, overseeing bwegt’s communication as part of a lead agency consortium. At its core, the campaign focuses on movement, connection, and the idea of making sustainable mobility feel natural and accessible.