For Brutus Club, a French subscription service for premium pet products, French illustrator Yann Bastard created a packaging campaign that brings together illustration, editorial aesthetics and graphic design in his unmistakable visual language.
At the heart of the campaign are dogs portrayed as confident protagonists. Bold outlines, vibrant colour palettes and striking shadows give the flat illustrations a strong sense of depth while making them instantly recognisable.
Characteristic of Yann Bastard's work is its reduction to the essentials. Free from unnecessary decorative elements, the design focuses on strong shapes, precise compositions and direct visual storytelling. The result is packaging that communicates the brand's personality in a clear, confident and highly distinctive way.
Discover more work by Yann Bastard via Wildfox Running.
