At McDonald’s Germany, things are about to get royal – big-time. For their latest campaign ‘Brutal Royal’ about the iconic burger, the company has brought content creator Ben Bernschneider on board as a royal consultant. The star of the story is, of course, the new cheese dip developed by McDonald’s. Alexandra was commissioned by Scholz & Friends to conceive and photograph three motifs in her signature style. The photos were taken after the film shoot with Ben Bernschneider as McDonald’s royal consultant so that everything would be a perfect match.
PHOTOGRAPHY · 04.03.2024
‘Royal, Big-time’ - MCDONALD'S brings liquid gold to its restaurants – with stills by Alexandra Polina c/o JULIA WALDMANN for Scholz & Friends
Credits
- Client
- McDonald's
- Advertising Agency
- Scholz & Friends
- Art Buyer
- Miriam Wieners
- Styling
- Alexandra Polina & Raik Holst (Food)
- Photographer
- Alexandra POLINA c/o JULIA WALDMANN
About JULIA WALDMANN
Julia Waldmann represents an exclusive group of photographers and video artists: Chiara BONETTI People · Portrait · Reportage / Berlin Rome -- Caroline HEINECKE Stills · Food · Art / Berlin -- Meike KENN People · Portrait · Corporate / Berlin -- Alexandra POLINA Reportage · People · Portrait / Hamburg -- Sophie SCHWARZENBERGER People · Kids · Advertising / Berlin Cape Town -- Tim SONNTAG Stills · Portrait · Fashion / Berlin -- Stefan THURMANN Food · Interior · Stills / Hamburg -- Matthias WEHOFSKY People · Portrait · Lifestyle / Berlin
Julia Waldmann is an agency and production company operating in Hamburg and Berlin, specializing in photo, film, and content production. The agency represents select photographers, videographers, and creatives in the fields of people, portraiture, lifestyle, food, and advertising.
The focus is on brokering and managing creative image productions for brands, companies, and agencies. Julia Waldmann combines creative concepts with professional production and works closely with a curated network of visual artists.
In addition to representing artists and production companies, the agency is also active in developing visual content and campaigns, supporting clients in the realization of photo and video projects from concept to production.
Julia Waldmann is an agency and production company operating in Hamburg and Berlin, specializing in photo, film, and content production. The agency represents select photographers, videographers, and creatives in the fields of people, portraiture, lifestyle, food, and advertising.
The focus is on brokering and managing creative image productions for brands, companies, and agencies. Julia Waldmann combines creative concepts with professional production and works closely with a curated network of visual artists.
In addition to representing artists and production companies, the agency is also active in developing visual content and campaigns, supporting clients in the realization of photo and video projects from concept to production.
GoSee : juliawaldmann.com
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