With the Winter Challenge 2026, RAMP.SPACE creates an experience-driven format for the BMW Drivers Club, making the brand tangible in an authentic and contemporary context.
The aim is to build a modern brand world that offers relevant insights into the extended lifestyle of its audience – beyond traditional communication. Formats like the Winter Challenge translate this approach into real experiences, strengthening the connection between brand and community.
ramp.space was responsible for the overall concept, execution and creative direction of the content production. The visuals were brought to life by Director of Photography Fabian Erdt and photographer Oliver Gast.