For the new 'Black Edition', PORSCHE staged a big bang like explosion from a drop of pitch-black ink culminating in the creation of a perfectly formed 911 Carrera. The 60-second spot launched by Porsche on their digital channels was realized by Kemper Communication to advertise the 911 in addition to the sports car model 'Boxster'.
"The campaign focusses on the design and desirability of the sports cars. Their performance is common knowledge of the target group," says Christoph Tratberger, Executive Creative Director at Kemper Communication about the 'little black dress' for car lovers. With the slogan 'Object of Desire', advertisements and POS material were developed in addition to the film. Production of the clip was in the hands of Bakery Films, Director Florian Pack. DOP was Jan PRAHL c/o GoSee member DBC - DRIVEN BY CREATIVES. Sales of the special edition Porsche began in May.
About - Porsche This quote gets to the heart of everything that makes Porsche what it is. As a brand, as a company and as an automotive manufacturer. It has been our guiding star – for more than 65 years. And it covers all the values that characterize our work and our vehicles. It’s no wonder, therefore, that no-one can describe this better than the person who created the very first sports car to bear the Porsche name: Ferdinand Anton Ernst - or Ferry Porsche, for short. "In the beginning, I looked around and could not find the car I'd been dreaming of: a small, lightweight sports car that uses energy efficiently. So I decided to build it myself." Ferry Porsche porsche.com
