For Bijou Brigitte, photographer Verena KNEMEYER teamed up with retouch artist Annalena Rumler to create a poetic hybrid production for Valentine’s Day - soft, feminine and visually weightless.
Titled “Another hybrid by yours truly,” the campaign places the jewellery pieces within a dreamlike scenery of delicate cloud formations and a pastel-toned sky. The set-up combines classic beauty and fashion photography with digital image creation, resulting in a romantic visual world perfectly aligned with the occasion.
The hybrid approach allows for maximum control over light, atmosphere and color grading: soft pastel hues, diffused light and the almost surreal lightness of the scene give the campaign a strong social media aesthetic with clear brand identity.
