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BASICS BERLIN :  Spot for outdoor specialist FUCHS SCHMITT, N26 THE MOBILE BANK spot, ‘PREDATOR ACCURACY’ spot for ADIDAS, plus the GOOGLE PIXEL 7 PRO spot
HMS · 20.06.2023

BASICS BERLIN : Spot for outdoor specialist FUCHS SCHMITT, N26 THE MOBILE BANK spot, ‘PREDATOR ACCURACY’ spot for ADIDAS, plus the GOOGLE PIXEL 7 PRO spot

For FUCHS SCHMITT, the outdoor specialist for jackets and coats, founded in 1967 in Aschaffenburg by Paul Fuchs and Hans Schmitt, Director Sune CZAJKOWSKI c/o NEUBAUERSCHWARZ filmed the spot featured here with the latest ‘23 collection. Responsible for styling were Julius Forgo & Tanja Forgo-Mettler, both artists c/o BASICS.BERLIN.

Fuchs Schmitt is actively committed to fair working conditions and the use of sustainable raw materials. The clothing bears the Made in Europe seal and is manufactured within the European Union, which is extremely important to Fuchs Schmitt. The same goes for the choice of materials: all with a focus on sustainability. For instance, the company makes sure no ducks or goose must suffer for their down feathers. The wool used also comes from suppliers who are deeply concerned with the animals’ welfare. Genuine fur is no longer used by Fuchs Schmitt.

Since 1989, the label FUCHS SCHMITT has been owned by the MV Group GmbH & Co. KG in Lingen. The MV group is active in the areas of fashion (Fuchs Schmitt) as well as real estate. The owner is the entrepreneurial family Veer.

GoSee : fuchsschmitt.de & basics.berlin

Live the life you always expected … Jen Krause directs the spot for N26 THE MOBILE BANK, at his side was hair & makeup artist Kristin RØS c/o BASICS.BERLIN.

Doreen REGEL C/O BASICS.BERLIN was responsible for the props in the spot presented here for the ultimate soccer shoe. The spot was shot by Lucho Vidales for adidas, and DOP was Jean-Pierre Whitfield.

The adidas Predator is a real pro soccer shoe with remarkable running characteristics. The controlskin upper material made of synthetic leather offers you the perfect symbiosis of finest leather and modern synthetic fibre.

GoSee : basics.berlin

Bring out small details really big with the GOOGLE PIXEL 7 PRO and Macro Focus – plus props by Karsten VON KUCZKOWSKI c/o BASICS.BERLIN for the spot ‘CLOUD BREAD’ by Director Mackenzie Sheppard.

Credits

Director
Jen KrauseMackenzie Sheppard
DOP
Sebastian Friedrich-LeserNicola RehbeinJean-Pierre Whitfield
Client
Fuchs SchmittAdidasGoogle Pixel
Production
AprilMay ProductionsBonaparte Films
Styling
Julius Forgo & Tanja Forgo-Mettler c/o basics berlin
Hair & Make-up
Kristin Røs c/o Basics Berlin
Photographer
Linda SchaefflerLucho Vidales

About Linda Schaeffler

Photographer & Director — with a focus on sustainability, female energy, futurism and transformation. For me, design means finding answers to the questions of our time. As an art director I conceive and communicate ideas, as a photographer & DOP I give them a visual expression.

SELECTED CLIENTS Dr Smile, N26, Douglas, Bundesagentur für Arbeit, Femtasy, Sloggi, C&A, Deichmann, EyeEm, Female Company, Tempomedia, Scholz & Friends, Jung von Matt, Les Lunes, Her One, compressed studio, Stan Studios, Her One, Manufactum, Liebeskind, Apollo Optik, Loveco, Jyoti - fair works, Startups for tomorrow, WMF, Hempvizer, Und Gretel, VPRO, Adobe, Sorbasshoes, Krombacher, Vulcaz, LVM Versicherung, Fink & Zeisig, Juniper Lane, Michalsky, Polyploid, Kiezbett, Heimat, Outdoor Freakz, Kollektiv plus x, Studio Bosco, among others.

GoSee : lindaschaeffler.com

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